When it comes to having the right business card size, there are a lot of things that have to be considered, and one of them is the business card size. Some brands are known to draft up a business card without putting a lot of thoughts to it. To them, as long as there was a paper that carried their business name and they could share it to potential clients, they are great with that.
The business card is seen as the first salesperson of a brand. If it is crappy, it could affect how your clients and prospects see you. Something as small as the business card size could make or mar your brand. The right business card is meant to offer useful details concerning your firm, as well as what role you have in that business.
Business cards come with restricted surface area, but that doesn’t mean that it can’t work wonders. If you use that restricted space well, you may end up giving those you hand the cards to, a lot of information that is more than merely the name of the company and address.
We have decided to draft up an article that focuses on steps that one should consider following if he or she wants to create the right business card.
Business card Size & Dimensions
The standard dimensions of a printed business card size are 3.5 x 2 inches. That’s the finished card dimension. Many printed designs include bleed
Where Do You Want To Make The Card At?
This is the first question that you should ask yourself. The place you choose can make or mar the outcome of the process. Currently, there exist three main alternatives that you can consider using when it comes to crafting out the right business cards:
1: Make use of an online printer
This alternative is used by a lot of smart brands, as it is quite easy to get an online printer to get the job done for you, and at the end of the day, you will be left with cards that look professional.
Before you opt for an online printer, it is essential that you check their reputation and see what works they must have done in the past. The cost of using an online printer is usually lesser than having the printing done by yourself. If you consider how much you would spend on getting a printer, paper, ink, and app to design it, you may realize that an excellent online printer may save you the stress. They already understand the right business card size and other aspects of making a business card.
2: Use a Local Printer
This option is the costliest in the mix, though you would still have access to personalized work.
3: Have it Done Yourself?
This should be done only when you are a professional graphic designer that has a great printer. If you tick the boxes, you may end up designing a professional business card yourself. If you don’t tick the box, you should consider getting an expert to do the work for you. If you have decided to opt for a DIY method, there are several free templates online. You will also need to get a business card paper, as well as a high-quality laser or inkjet printer.
Immediately you have chosen where you want to make your business cards in; you should consider designing the card yourself. Don’t forget that the right business card size matters.
Opt For Your Paper Finish, Size/Shape, and Stock
When you have decided to make a business card, several decisions have to be made. Business cards come in various styles. Some are simple, while others reek of fun and flashiness. The type of business card that you create should be based on what impression you want to give off. If you want to appear fun, a fun business card should be made. If you’re going to make your brand seem dangerous, you can consider using a classically simple one. A fun one may not work in this case. If your brand sells fun products for teens or kids, a fun looking card can be used.
If your brand takes care of business executives, a fun business card should be avoided.
You can use a glossy or matte finish. Both are good, and your choice should be based on preference.
1: Standard vs. Irregular vs. Rounded Corners Shapes
3.5″ x 2″ is the standard business card size. This doesn’t mean that you can’t use another size or even shape when you want to get your business card to stand out. Below are some things that you have to think about before you create a business card that is different from the standard business card size
2: More Cost
Making a business card that comes in a unique shape or has rounded corners cost more than the standard business card. If you aren’t up for spending more, you may consider using the standard business card size and shape. If, on the other hand, you can afford to spend more, you can go for the style and the shape of a business card that you crave for.
3: It can Easily Get Missing
A lot of people tend to store business cards in their wallets. The regular portfolio is designed to host the standard shape and size of a business card. If you create a business card that is shaped oddly, there is an excellent chance that it may not fit in a Rolodex or a wallet. What this means is that the card can quickly get missing. Many business cards that are made from thicker objects like metal or wood end up not being kept well because they couldn’t fit with the other business cards in the Rolodex or wallet.
This doesn’t mean that you shouldn’t consider having a unique business card. There are a lot of benefits that come with such. Do you know that a unique business card piques the interest of people in your brand? They feel that if your brand can invest time in creating great business cards, it means that the brand has a lot of awesome things to offer.
No matter how unique you want your business card to be, it is advisable that you stay within the standard business card size (3.5” x 2”). This prevents it from being misplaced easily.